Surprising Stories from the Set of Bewitched

Before it became known as Bewitched, the series was originally pitched under the title I, Witch. The name reflected the show’s central concept but leaned more heavily toward fantasy than lighthearted domestic comedy.

Producers eventually decided the title sounded too harsh or niche for a mainstream sitcom audience. Changing it to Bewitched softened the tone and made the show feel more playful and inviting. The new title perfectly matched Samantha’s world, magical but warm, funny, and accessible to viewers of all ages.