#37: Nut is Not
One look at this sign, and it’s pretty clear that someone has strong feelings about plant-based milk. The bold type, the stark colors– it’s all very dramatic and eye-catching. The message, though? They could have workshopped it a bit more. “Nut milk is not milk” may look visually clever because of the similarity between “nut” and “not,” but it’s, er, not it.
This sign surely became the laughingstock of the neighborhood. Whether this sign was funded by a local cow milk zealot or the dairy industry, there’s no doubt that it didn’t convert very many people back to dairy. Most people probably had a good laugh and thought, “Hey, you know what? I feel like trying that new almond milk I saw at the grocery store last week.”