90. Hoover’s Rejection of Dyson’s Revolutionary Bagless Vacuum
Year: 1990
Location: Charlotte, North Carolina, USA (HQ)
Company: Hoover Vacuum Cleaners
Estimated Damage Value: $5.7 billion*
In the 1990s, James Dyson proposed a groundbreaking bagless vacuum, stemming from dissatisfaction with his Hoover vacuum. Dyson’s innovation, worth billions today, was initially dismissed by Hoover, headquartered in Charlotte, North Carolina.
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Dyson, undeterred by Hoover’s rejection, established his own successful company. Hoover later attempted to imitate Dyson’s design with the Triple Vortex Vacuum but was legally reprimanded, resulting in a $5.19 million compensation to Dyson—equivalent to $7.51 million today.