This article was originally published on Travellergazette.com
In the ever-evolving landscape of the toy industry, some cherished toys from our childhood have disappeared from the shelves, becoming relics of a bygone era. These toys once held a special place in our hearts, and we can’t help but wonder what led to the discontinuation of these beloved companions. If you’re as curious as we were, join us on this nostalgic journey as we reveal the stories behind iconic toys like Tamagotchis, Sky Dancers, and more and the reasons they were discontinued.
#1: Computer Engineer Barbie
The Computer Engineer Barbie doll, introduced in 2010, aimed to encourage young girls to pursue careers in technology. Clad in a stylish outfit with a laptop and smartphone accessories, she represented a positive role model for aspiring young females. However, controversy arose due to the accompanying book, Barbie: I Can Be a Computer Engineer, where Barbie appeared to rely on male colleagues for actual coding tasks.
This portrayal sparked controversy, as it perpetuated gender stereotypes. Mattel decided to discontinue the doll amidst public backlash, ultimately recognizing the importance of promoting more accurate and empowering representations of women in STEM fields. The incident highlighted the need for greater awareness and gender equality in the tech industry and influenced subsequent efforts to empower girls in science and engineering.